Digital marketing

Description

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This will be regarding the case study of South Africa, Cape Town
Report: 2,200 words

1. Combine swot analysis for Cape Town as a brand
2. Swot analysis for cape town’s digital brand
3. Conduct a marketing campaign – market segmentation according to BOTH SWOT (points 1 and 2) analysis conducted
4. Structure:
   A. should include market segmentation – targeted market
   B. Value proposition
   C. Communication preferred channels: pre-dominantly to focus on
   D. Brand positioning: tactics used for brand personality, brand appeal, gamification and main message with regulatory focus used
   E. Justified answered with presenting an analysis of market and suggestions
   Summary: 250 words
5. Focuses on targeted market and key areas of focus