List and discuss any alternatives that were discussed before coming up with the final product

Principles of Marketing This assignment meets the following course learning outcomes: • To understand the role of marketing in an organization. • To understand consumer characteristics and target segment identification and marketing. • To understand product pricing and branding. • To understand the role of advertising and other marketing communication methods and how to effectively use them. • To learn about market ethics. • To develop oral and written skills. This project is due before 5pm. A hard copy in addition to a soft copy is required. You can send the soft copy to either my email or the dropbox on blackboard. This assignment is marked out of 100 points and contributes 30% to the total mark Delay 1 day (-1% of the total mark) Delay 2 days (-3% of the total mark) Delay 3 days or more (zero mark) Description and Requirements In this project, you are to prepare a marketing plan for a new product or service. You begin by choosing either an existing company or a fictional company and prepare the marketing plan based following the structure below: 1. Cover Page 2. Executive Summary 3. Situation Analysis: this section will involve conducting preliminary research on: a. the company (Goals, focus, culture, SWOT analysis, market share) b. Customer Analysis: Number, type, value drivers, decision process, concentration of customer base for particular products c. Competitor Analysis: Market position, strengths, weaknesses, market shares d. Collaborators: Subsidiaries, joint ventures, and distribution e. Climate: Macro-environmental (PEST analysis: Political and legal environment, economic environment, social and cultural environment, technological environment) 4. Product Discussion: a thorough outline on what the proposed product is about. Include any visuals if necessary. 5. Market Segmentation a. Discuss the market segments that the company is already involved in, if any b. Discuss what your company’s target market is c. What segments will your product focus on? Does it fit with the current customer base? 6. Marketing Strategy d. List and discuss any alternatives that were discussed before coming up with the final product e. Product: brand name, quality, scope of product line, warranty, packaging f. Price: List price, discounts, bundling, payment terms and financing options, leasing options g. Promotion: advertising – how much? What media?, public relations, promotional programs, budget: determine break-even point, projected results for promotional programs h. Place: Distribution channels, logistics etc. 7. Short Term and Long Term Projections: immediate effects, expected long-term results, and any special actions required to achieve them. May include forecasts of revenue and expenses as well as a break-even analysis if necessary. 8. Conclusion 9. Appendix 10. References Bonus: Through primary research i.e. surveys, analyze what your customers want in a new product and see whether they actually want your product rather than setting up a myopic product. Show evidence of surveys and responses within the appendix and discuss thoroughly. The structure of the paper is described below: a) Make sure to have titles and subtitles for each section b) A cover page and a reference page is required c) Minimum 8 pages, maximum 12 pages (excluding cover pages, conclusion, appendix, references and executive summary) d) Font size 12, Times New Roman, 1.5 spaced e) Average 2,000 to 3,000 words Plagiarism Policy ? The work you submit must be your original work ? Assignments that are not the original work of the student are considered plagiarized ? Plagiarism occurs when another person’s work, words, or ideas are presented as one’s own without the use of a school-recognized method of citation, such as APA style (e.g. copied from another source such as an author or another student without properly acknowledging the actual writer / author) ? Plagiarism also occurs when knowingly giving or allowing one’s own work to be copied or otherwise duplicated by another for academic credit, or when resubmitting one’s own work for academic credit ? All those who violate this policy will receive a zero for the assignment and the case will be turned over to the Dean of Student Affairs for further action Make sure that you present the information in a creative and good looking way. Graphs, images and other illustrations should be utilized. 28similarities and differences of one pair of songs Choose one pair from the ten pairs of songs listed below to listen to and answer questions. Each pair of songs will have characteristics in common but also will have elements that set them apart. Discuss the similarities and differences of one pair of songs by analyzing the following topics. Use examples from the selections and be specific. The information must be typed and formatted in the order of the following sections. Fontbonne University’s standards for written English will apply with a penalty for w Indicate the style period/era and the date of the composition. Indicate the composer, lyricist, and the performer. Describe the styles or genres for each song. How are the songs related? In general discuss what is similar about the two songs and what is different? Choose four of the seven topics: (10 points for each of the four topics discussed) Singing style, performance style, text, instruments, rhythm, dynamics, form SINGING STYLE Discuss what the singer does with his/her voice. Consider pronunciation, the quality of the voice (trained/untrained), and type of singing like blues, crooning, scat, classical, theatrical, country, belt, or shouting. Does the singer have a wide range of high and low pitches? Does the singer hold out long phrases, or is it a more choppy style? Does the singer slide like a blues style? Evaluate the quality of the voice. PERFORMANCE STYLE Consider both the singer and instrumentalists. Discuss any improvisation or artistic freedom in the performance. Is the song performed by a soloist, or a soloist with backup singers, or by a group? Anything unique? TEXT What is the song about? Does it tell a story (a ballad), or is it an event song? Do the lyrics reflect the era in which it was written, and if so, how? What type of language is used (formal, slang, etc.)? Is there any poetic interest like rhyme, alliteration, onomatopoeia, etc. INSTRUMENTS List the instruments you hear on the recording. Discuss how the choice of instruments reflects the time period, like those of the minstrel show, or rock and roll for example. Are the instruments strictly for the accompaniment of the singers or are there instrumental passages? Is there an instrumental introduction? Is there anything unique about the instrumental performance? RHYTHM Is the beat prominent? Is there a backbeat or syncopation? Any Latin-inspired rhythms? Can you determine the meter? Is the song “percussive,” and if so, how? Discuss the tempo of the song. Are the rhythm instruments prominent? DYNAMICS (intensity) Describe the dynamic level and discuss changes in dynamics throughout the song, if any. If there are changes, why, and where do they occur? FORM Analyze the structure of the music and describe (AABA, blues, strophic, verse/chorus, or other). Is there much repetition in music or lyrics? Think about repetition and contrast in text and/or music. Required: CONCLUSION (10 points) How does each song selection represent the typical song of its era or genre? Was the song the beginning of a new style, or does it recall an earlier era? How do these songs stand out from others in their era, perhaps with unusual characteristics? What makes them an important part of American popular music? ??CHOICES – AMERICAN POPULAR MUSIC LISTENING ANALYSIS ? SELECTION??????PERFORMER/COMPOSER 1. “Hellhound on My Trail” ??CD 2-2??Robert Johnson “Empty Bed Blues” ???CD 1-17 ?Bessie Smith 2. “I’ve Got the World on a String” ?CD 1-24?Bing Crosby “Jailhouse Rock”? ??CD 3-4??Elvis Presley 3. “Chattanooga Choo Choo” ??CD 1-31?Glenn Miller Band “I Only Have Eyes for You”??CD 3-8? ?The Flamingos 4. “Piece of My Heart”? ??CD 3-18?Janis Joplin “Come See About Me”??CD 3-13?Supremes 5. “Respect”??? ?CD 3-16?Aretha Franklin “All of Me”? ???CD 1-25?Billie Holiday 6. “Lovesick Blues”???CD 2-23?Hank Williams “Some Enchanted Evening”??CD 2-15?from South Pacific 7. “You Do Something to Me”??CD 2-18?Frank Sinatra “Papa’s Got a Brand New Bag”?CD 3-15?James Brown PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET AN AMAZING DISCOUNT


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