Strategic Management: Bayer Pharmaceuticals
Learning outcomes and pass attainment level:
- Critically appraise the strategic position of an organisation.
- Evaluate the strategic options for an organisation and recommend an option.
Business success depends upon effective strategic choices as to which industry an organisation will complete in and how competitive advantage will be achieved in that industry. The assessment requires you to analyse Bayer Pharmaceuticals Business Strategy between 2015 and 2019.
Answer the questions set taking into account the mark distribution for each question.
- Identify Bayer’s Business Strategy between 2015 and 2019 and produce a critical appraisal of Bayer’s current strategic position. (70 Marks)
- Identify and evaluate the strategic options available to Bayer and recommend an option. (30 Marks)
- Using Microsoft Word the assignment must be written in English.
- Your submissions should be submitted on A4 paper, one sided and double-spaced using a minimum of 12-point point font size, with a one-inch margin on each side of the paper.
- The assignment should be submitted electronically in a Word document via the module Moodle site no later than 12pm on the date stated on the cover sheet.
- Any references should be clearly shown and in Harvard format.
- The assessments must be your own work and adhere to the presentation requirements outlined above. Cheating and plagiarism is considered to be a serious issue within the University.
- This is an Individual assignment.
- Please ensure your submission uses the assignment cover sheet.
This assignment should have up to a maximum of 2000 words.
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